A large portion of our population has thankfully grown past the phase of only wearing bracelets to feel like we are agents of change in our world or society.  Today the world is small enough and access is great enough for every individual to truly make small changes that can accumulate to create huge impact on life and planet. Filmmakers are some of the most dynamic multi-taskers of our world society, and on top of that they already have a solid medium with audiences they can inspire to make important world changes.

With most all film projects, a director must envision some type of change he/she wants to inspire in the film’s eventual audience.  Whether it is changing their perspective, making them laugh, or giving them insight into the world around them, your story should have a designed emotional shift for those you share it with.  Having a grasp on this desired viewer transformation not only helps a filmmaker determine their core audience, but might also lead toward partners that will help to champion the film and build a larger base of fans for the future; not to mention it might do some good to your world. 

In the previous post, I interviewed director Sean Dunne and we discussed how crowdfunding campaigns can double as a tap into new audiences.  Sean is a very progressive filmmaker who has made films built for the Internet, and has a very steadfast notion on where the future of his films’ distribution will lie.  This week I spoke to another IndieStreet partner filmmaker, Sylvia Caminer: an Emmy award winning producer/director whose experience is very distinct from Sean’s.  Sylvia has much more experience (20+ years) in film, but when it comes to emerging digital distribution models, she admittedly has as much to learn as the rest of us.  However, Sylvia’s experience definitely gives her a great edge with strategic planning and overall instincts. With her most recent documentary, “Tanzania: A Journey Within” Sylvia found a non-profit partner and a theatrical distributor who supported her vision…the result was an innovative, socially responsible, marketing campaign that has already afforded her film considerable success.  “But a Movie Ticket, Save a Life.” 

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Ted Hope June 17, 2014